> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.uponai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Apply for Branded Call

> Display your business name to callees instead of an unknown phone number.

<Note>
  Only available for US numbers at this time.
</Note>

Branded Call displays your business name instead of just a phone number when calling customers. This increases trust and call answer rates by helping recipients instantly identify your business.

<Warning>
  Without a verified phone number, calls may still be marked as "Spam Likely." Enable [Verified Phone](/Deploy/call-pickup-rate/verified-phone) first to maximize the benefits of Branded Call.
</Warning>

## Setup Process

<Steps>
  <Step title="Create a Business Profile">
    Create and verify your business profile. See [Add a Business Profile](/Deploy/call-pickup-rate/business-profile).
  </Step>

  <Step title="Apply for Branded Call">
    1. Navigate to the **Branded Call** section in the UponAI dashboard
    2. Select your verified business profile
    3. Enter your desired business name display

    Allow 1–2 weeks for your application to be processed.
  </Step>
</Steps>

## Business Name Character Limits

Different carriers have varying character limits. Provide both a short name and a long name to cover all carriers:

| Carrier  | Max Characters |
| -------- | -------------- |
| T-Mobile | 32             |
| AT\&T    | 32             |
| Verizon  | 15             |